Saturday, February 26, 2005

Effective Protest

A Maryland radio station, WHFS, announced suddenly a month or two ago that they were finished. The station switched over to Latino music at noon on their last day with so little notice that even the staff didn't know it was coming. Olympia described to me that there was a lot of protest by listeners.

It occurs to me that a more effective protest than just telling them not to close would be to actually purchase advertising. Isn't the most effective protest to the closing of a business to purchase that business' goods and services?

1 comment:

Anonymous said...

I think you're missing the point that these protests often happen *after* the fact, when there's little else for listeners or, in the case of Farscape on SciFi, viewers to do. I don't think protests of this sort are terribly effective, though. The most effective strategy would probably be for these groups to band together, collect funds and actually buy these radio and TV stations, but there's little chance of that ever happening.

Ray